Brooke Tajer

The Social Customer: How Brands Can Use Social CRM to Acquire, Monetize, and Retain Fans, Friends, and Followers, by Adam Metz, gives readers strategi...

Building your online brand is important, but that doesn't mean traditional, offline marketing efforts should be abandoned. It's easy to write off old-...

We're about a month away from Small Business Saturday, which falls on the Saturday after Thanksgiving, one of the biggest shopping weekends of the yea...

When just starting out, it's imperative that entrepreneurs be able to pitch their business ideas succinctly to potential investors and customers. But ...