3 ideas to drive your beauty bar’s sales on National Aesthetician Day this Oct. 15.

In 2016, the skin-care brand Cosmetix launched National Aesthetician Day in honor and celebration of the thousands of dedicated professionals who work so hard to enhance the physical beauty and self-confidence of their customers. In 2023, this event will occur on Oct.15, providing you with the unparalleled opportunity to elevate sales, raise your beauty bar’s profile, and please your customers. Below, we have come up with three of the most effective strategies to enhance your brand exposure and bring this day to the fore.

1. Get the buzz going with social media.

Hopefully, you have already developed an ongoing, dynamic presence on the platforms your customers use the most. It should include compelling information, text and video content, and ongoing engagement with customers. (If you’re late to the game, make it your top priority to establish pages on popular forums such as Instagram and YouTube right away, and incentivize your best customers to start contributing.)

In preparation for Oct. 15, harness the power of your pages. Create some “teaser” content that stimulates interest and persuades customers that your shop is the ultimate place to be on this important day. Effective ways to do this include the following.

• Featuring articles and video content that focus on various aesthetician specialties.
• Incentivizing customers to make an appointment on or around Oct. 15 by entering them into a drawing for free future aesthetician services.
• Sponsoring a writing or photo contest where customers are encouraged to describe their most transformative aesthetic spa experience at your shop.

Think of your social media presence as a direct channel that leads new patrons directly to your shop and inspires existing ones to come back.

2. Decorate creatively.

The holidays aren’t the only time you should be festive. About two weeks before the big day, get together with your staff to transform the look of your shop to reflect the many talents your aestheticians display every day of the year. Feature photos of brides with their glamorous makeup and clients with lovely lashes and perfect nails, and put up signage to draw foot traffic into your beauty bar.

3. Be prepared with updated technology.

Initiating and maintaining a social media presence is not the only nod to modernity that you should implement in your spa. In addition, you need to be sure that you focus on obtaining updated point of sale equipment that allows you to take customer payments seamlessly and securely. This combination of hardware and software contains more than just card readers for beauty bars that facilitate customer purchases and accept cash-less tips. In addition, these systems make it possible for you to do the following.

• Inventory tracking, which allows for accurate stock counts and intelligent ordering and reordering.
• Employee management tools that let you keep track of clock management and hours as well as how well each member of your staff performs in selling beauty products and bringing in new customers.
• Customer relationship management capabilities that help you to stay in touch with your valued patrons throughout the year. When you use these tools to the fullest, you can be sure that your brand remains at the top of your customers’ minds and can tailor your messages to specific client segments. For example, inspire everyone interested in body contouring to make an appointment by sending coupons targeted specifically to them.
• Back-office software that makes bookkeeping a breeze by integrating seamlessly with your third-party accounting programs. Additionally, your system’s reporting capabilities make it possible for you to gauge your spa’s past performance in order to intelligently predict future purchases and possible expansion.

The technology that lets you securely accept payments and optimally relate to your customers also furnishes you with the strong, behind-the-scenes backbone of support that will allow you to shine not only on Oct. 15 on National Aesthetician Day but throughout the entire year.

Now that you have laid the groundwork for making this year’s celebration of your aestheticians the best one ever, use the increased customer presence to gain insights into what your clients would like to see your shop become in the months and years ahead. In addition to creating a party atmosphere on the big day with light refreshments and a fun vibe, consider asking patrons to complete a brief survey so that you can benefit from their opinions and ideas. 

Reward them for their efforts with discount coupons for future visits, and everyone wins. In the end, you will be amazed at how much fun you and your loyal customers will have when you pull out all the stops to celebrate your amazing and talented aestheticians this Oct. 15.