3 ways your daycare can celebrate National Back to School Month this August

Fall is already in the air, and that means you can’t wait another minute to begin planning for National Back to School Month. 

Whether you commemorate this time of the year behind the scenes by polishing your back office or raise the customer-facing buzz about your center with a revamped marketing initiative, there is no time like the present to get started.

1. Review your processes and protocols.

Once the lazy days of summer fade away, you will have new charges and a fresh set of parents who don’t know how you operate. Make it easy by taking the time now to review your current payment processor for daycares.

Ensure that this company is furnishing you with the best day care-specific services. These should include integration with third-party software, recurring invoice billing, integrated payment processing, robust reporting capabilities, flexible billing options, payment and check-in features, and online invoicing. 

The goal is to make resolving their invoice as easy as possible via multiple channels that are supported by a transparent pricing structure and terms and conditions.

If after this review you find that you are unhappy with your current payment processor for daycares, you can begin the search for a new one before the fall rush starts. 

This way, you will also have a few days or weeks to get to know any new software or equipment before you go live.

2. Use social media to get the word out.

Sites like TikTok, Instagram, and Facebook give you perfect advertising forums for your back-to-school events. Show off your classrooms and the special equipment and programs that combine to make you the best at what you do. 

If you have parental permission, consider highlighting some of your most adorable charges as they learn and play.

Don’t hesitate to also focus on the behind-the-scenes features that you have put in place to provide maximum enrichment and safety for the babies and toddlers in your care. 

Families want to know that they are only entrusting their son or daughter to a center offering premium care and parental support.

3. Create a back-to-school event.

Come up with a day when you want to celebrate National Back to School Month in style. This event could be a picnic or a simple open house to which families and the public are invited. The key is to impress your guests with all of your best features on full display.

You pride yourself on running a daycare center that provides each child with customized education, enrichment, and fun in a loving atmosphere. 

Equally important, you support every family with transparent and fair pricing, clear policies and a smooth and flexible payment experience. 

Use National Back to School Month as an excuse to show off your daycare center’s best features now, and you will be rewarded with a full enrollment and satisfied family members throughout the year.