4 sales tactics for your taco truck that actually work

These days, the flavors of Mexico and the Southwest are more popular than ever. It’s no wonder that you have chosen to capitalize on this hot trend by featuring this cuisine on your food truck’s menu. 

Because of its current popularity, however, you need to take action to set your mobile business above the rest.

1. Establish a strong social media presence.

It should go without saying that your tacos, burritos, tostadas, and other menu items should get your customers’ taste buds dancing with joy. However, even the most delicious food will go unappreciated if customers are not engaged and excited.

Many, if not all of your prospective diners are heavy smartphone users, and that includes using their mobile devices to regularly visit social media sites such as YouTube, TikTok, Instagram, and Facebook to learn about local dining opportunities. 

With this in mind, one of your most important jobs should be to create profiles on the major platforms that you think most of your customers prefer. 

Regularly update each with eye-catching food images, updates about your ongoing promotions, locations and hours, and any new menu items. The result will be people who are eager to connect with your brand, enjoy your offerings, and spread the word about you to their friends and family.

2. Elevate the quality and scope of your content.

Your social media profiles are often the first glimpse that new customers will have of your business. The content that you create and regularly update should showcase your latest offerings, drawing people in with captivating photos, cooking demonstrations, and behind-the-scenes glimpses into how your operation works.

Augment this content with compelling stories that give your food truck its own unique personality, and be sure that your posts always present your brand in a consistent light. 

Taking these steps will help you to set the stage for the boosted sales that follow naturally from happy, brand-connected diners.

3. Upgrade your payments infrastructure.

A POS system for food trucks is your all-in-one business game-changer. At its most basic level, this point of sale solution is adept at accepting credit and debit card payments from your customers. It is also a whiz at processing digital wallet payments from mobile phones and wearable devices like smart watches using a contactless card reader.

Your food truck POS is uniquely positioned to streamline multiple business operations. Checkout is faster with its compact size and customer-facing display. 

What’s more, the system is stocked with a host of other capabilities that make running your back office operations smooth and seamless. When your food truck is well-run from its foundations, you can accept payments anywhere. 

You are able to offer your customers a consistently excellent experience at every juncture of their relationship with you. In the end, this leads to larger profits and a client base that is connected with you and your brand for the long haul. 

Take some time to talk with your payment processing company about the modern food truck POS that will best meet your needs, and you will be setting your mobile taqueria up for success.

4. Partner with local influencers.

Because your food truck is not stationary, it is vital that people have multiple ways to know who and where you are at all times. One excellent way to get this information out is by collaborating with other local businesses and influencers in your area.

These partnerships are key in expanding your business’s reach beyond your own small pool of contacts. As you forge new bonds with companies and local celebrities in your community, the scope of your social media effectiveness will also be magnified. 

The more people hear about your truck and the events where you will be featuring your foods, the higher your sales figures will be.

The food truck industry is growing every day, and you can’t afford to be left behind. With a robust social media presence supported by creative and engaging content, a strong payments infrastructure, and a little help from local contacts, you can rest assured that your mobile taco business will be one of the hottest commodities on the streets of your town or city.