4 ways to intelligently configure your POS system to help increase Labor Day sales

Did you know that the point of sale (POS) solution that enables you to accept credit cards from your customers is also loaded with other business-related features that you cannot afford to ignore? 

As summer draws to a close and the Labor Day and back-to-school seasons approach, one of the smartest things you can do is to harness your POS’s databases and toolkits to your maximum advantage.

1. Support multiple payment methods.

Although accepting credit and debit cards is essential for any retail business today, you should also set up your POS system to meet the diverse preferences of your customers. While some will prefer to make a purchase with plastic, others may want to opt for a digital wallet such as Apple Pay or Google Pay. 

Another subsection might make larger purchases if they can divide the charges into monthly installments or via a buy-now-pay-later alternative.

When you learn about your customers and determine their chosen methods, you will make a huge positive impression once you begin offering a variety of purchasing choices. 

Their appreciation will often take the form of coming back again or even referring their own social contacts to your store.

2. Take steps to maximize data security precautions.

Talk to your payment processing provider about what they are doing to protect customer payments via end-to-end encryption, PCI DSS compliance and more. Then make sure to publicize your commitment to data safety on your website and on in-store displays. 

Train your staff in maintaining a culture of security awareness, including how to spot suspicious behaviors. 

Customers will pick up on your focus on their digital safety and will reciprocate with additional sales over Labor Day and beyond.

3. Maximize your inventory efficiency.

Your POS system comes with a built-in database function that allows you to input details about each piece of merchandise that comes into your warehouse via a barcode scanner. 

You can then track the progress of each product and even have the ability to create insightful reports that can assist you in ordering more intelligently.

This will come in handy as you prepare for Labor Day. Look back at last year’s early September sales statistics to see what products flew off the shelves, and then order your supplies well in advance. 

When your customers click on your website or walk into your store, they will have immediate access to what they want with no need for back-order delays.

4. Reward your loyal customers.

Hopefully, you have already started to take advantage of your POS solution’s customer relationships management tools. With just a few easy set-up steps and some ongoing maintenance, you can accept credit card payments, keep patrons engaged, reward them for their business, and encourage them to return via frequent buyer incentives.

Labor Day and back-to-school give you ideal opportunities to send promotions to your loyal buyers. To jump-start your holiday and autumn sales, send time-sensitive coupons that expire after a few days. 

Then be sure that you make their visit worthwhile by offering an enticing mix of familiar and exciting new products.

With its inventory management, customer service and reporting features, your POS will be a perfect sidekick as you plan your autumn marketing strategy. 

Use its features to the fullest, and you are sure to see higher sales numbers this Labor Day.