4 ways to leverage Professional House Cleaners Day to grow your maid service

Professional House Cleaners Day is coming. This annual event came into existence in 2019, the brainchild of the American House Cleaners Association and National Day Calendar. 

Commemorated on September 17, 2024, this event recognizes the benefits the house cleaning industry brings to society as well as its positive impact on environmental safety. It also gives you as an entrepreneur a way to focus attention on your maid service business.

Here’s four great ways to make the most of this year’s Professional House Cleaners Day.

1. Get your back office in order.

When you spruce up your business’s foundations, you will improve the quality of your overall services and enrich your relationships with your customers. To that end, focus on the infrastructure that allows you to accept payments for home cleaning from your clients.

To prevent delinquent payments and to ensure that you get what you are owed quickly and in full after providing a service, be sure that you provide multiple ways to pay. In addition to old-school cash and checks, also consider talking to your payment processing company about payment links, recurring billing, and other revenue-generating services. 

For example, once a payment link is configured, you can send an invoice by text or email in the form of an URL, a QR code, or a “pay now” button on your website. 

When payments can be made quickly and securely in just a few clicks, customers will complete the process in a timely fashion.

See point #3 for more insight on the benefits that recurring payments can bring to your business.

2. Harness the power of social media.

If you have discounted the value of having your own page on sites like TikTok, YouTube, Facebook, and Instagram, think again. These sites are often where your best customers spend part of each day. Launch pages on the sites your customers prefer, and ask them to post reviews. 

As Professional House Cleaners Day approaches, also leverage your pages to showcase your business, your pride in taking part in this annual event. Including an introductory promotional special and incentivizing your existing customers to refer their family and friends can also bring a flood of new customers.

3. Recurring payments offer creative billing options.

Use this day as a great excuse to roll out customer-friendly invoices for cleaning services. Offering recurring billing allows you to initiate an agreement with customers whereby a specific amount will be withdrawn from their credit card or bank account on a set date for a specified duration of time. 

The arrangement can be modified, interrupted, or terminated at any time according to the customer’s preferences. 

Many busy clients find that the set-it-and-forget-it nature of this subscription model provides predictability and consistency while removing the necessity to remember to make weekly or monthly payments. For you, the business owner, you get an automatic system that gets you paid every month — without having to lift a finger.

4. Introduce yourself to the community.

With September 17 on the horizon, why not invest a little time and money in networking? September weather is often very welcoming to outdoor activities. Setting up a table or booth at a community fair or flea market is a great way to let people know about your business.

To draw them in, make a poster about Professional House Cleaner’s Day. Encourage them to give you their name and contact information for entry into a drawing for a free house-cleaning. 

In just a few hours, you will have a list of potential new customers that you can contact with special offers.

Don’t let September 17 pass you and your maid service by this year. Polish up your back office, and get your social networking and creative juices flowing in advance. You may be pleasantly surprised by the positive results.

Have a happy Professional House Cleaner’s Day!