4 ways your POS can inform your marketing and social media campaigns

It might not look like much, but your POS system can revolutionize the way you do business. Sure, your point of sale device can quickly accept customer payments and securely transmit them to their destination, bringing you an answer about acceptance or declination in a second or two. 

But that’s only the beginning. You might just be amazed at how your POS can also be a game-changer in your marketing campaigns.

1. Personalized promotions.

Your POS is brimming with data about your customer base, particularly if you have incentivized them to become connected with your brand by providing additional data. 

It then becomes a breeze to harness your system’s reporting features to help you segment customers into smaller groups that share interests and characteristics. 

Send personalized discounts, promotions, and blog articles according to their segment to create a tailored customer experience.

2. Reward loyalty.

Your POS can also generate documents that show who your best customers are. Use variables such as amount spent or number of visits to determine your best potential brand ambassadors. 

Then invite them to join an elite members-only program that makes them feel unique and special and motivates them to spread the word about your company as they make more of their own purchases.

3. Address feedback.

One of the most under-valued social media strategies involves gathering and responding to customer feedback. When people see that you actively engage in dialogues to react positively to praise or address concerns thoroughly and publicly for the world to see, they know that you care about them and your company. 

Sites such as YouTube, Instagram, and TikTok give you perfect arenas for initiating and cultivating relationships with current and potential customers.

Start by using your POS data to help you figure out which social media sites your customers prefer. 

Then devote care and time to making and regularly updating your company’s page. It should be filled with textual, video, and image content that educates, informs, engages, and inspires.

4. Gather information with analytics and customer surveys.

Your POS is a whiz at analyzing the many data points that it stores. In fact, it can generate reports about which customers are buying what products at which times and from which employees. 

You can use these insights to drive your inventory choices and to further refine your targeted campaigns in order to give people the most personalized shopping experience possible.

Your POS can also integrate with email and customer relationships management software in order to generate and send out surveys. 

With the information that respondents return to you, you will be uniquely positioned to double down on what is working and to pivot away from the products and services that are no longer desirable to buyers.

Your POS can be a dynamo in helping you to jump-start your next social media or traditional marketing campaign. Invest some time in learning about its full array of features, and you will soon wonder how you or your customers ever did without its numerous communications and marketing capabilities.