5 ways your CBD store can celebrate National Hemp Month
Since July is designated as National Hemp month, it gives you the perfect opportunity to spread the word about your CBD store and stimulate interest in your many hemp-derived products.
With a little preparation and creativity, you can set off a burst of marketing fireworks that will delight your current customers and even bring in some new ones.
1. Strengthen your payments infrastructure.
Without a reliable way to securely complete sales and accept payments from your customers, your store does not have a chance of succeeding during what you are hoping will be an extremely busy month.
Therefore, your first job is to take another look at your current solution to see if it needs an upgrade.
As a CBD merchant, you need a high-risk payment processor with experience in your industry. Although you will pay higher per-transaction and monthly fees, a company in this category has the professional relationships and CBD sector-specific knowledge that will help you avoid chargebacks and security breaches.
What’s more, they will stand by you with dedicated customer service should technical difficulties or concerns arise. Finally, CBD payment processing solutions can be configured to accept multiple forms of payment to accommodate your customers’ individual preferences.
2. Use social media to create a buzz.
If you aren’t doing so already, it’s time to find out what social media forums your customers prefer so that you can create your own dynamic page.
Considering that people tend to check sites like Instagram, TikTok, and YouTube multiple times a day, you can’t afford to miss out on the chance for the free advertising and customer engagement that these online venues provide.
One to two weeks before your Hemp Month celebrations start, it’s time to put some teasers on your social media pages that pique people’s interest in your upcoming events. If you have designated certain dates for dedicated promotions or events, begin posting some “save the date” messages.
And don’t forget to encourage everyone to share the news with their friends.
3. Don’t forget about email.
It might seem so 20th-century, but email remains a highly effective way to get in touch with your existing customer base. Their details should already be stored in your point of sale device database.
Keep in mind that it is important to strike a delicate balance with these electronic communications: too few, and people will forget about you. An overabundance: and you will get relegated to their spam folder.
The key is to grab attention with engaging subject lines and compelling content. Send interesting details about a new CBD product, or encourage people to enter into your latest contest or drawing.
If you have a big hemp event scheduled in your brick-and-mortar store, put out some countdown messages that entice participation and encourage referrals. If your shop is ecommerce-only, use email as a springboard to send customers back to your website through the use of hyperlinks.
4. Host a CBD barbecue to get the month going.
Nothing says summer fun like a good old-fashioned cookout. If you have a brick-and-mortar store, this is a great way to introduce your shop and to let members of the community have a great time with each other.
With different products, you can show the world how CBD makes any gathering even more fun. Use this opportunity to share recipes and ideas for kicked-up CBD-infused summer staples like ice-cream and even fruit salads.
Make it even more fun by sponsoring a CBD recipe contest, with the winner receiving a sampling of your favorite products.
5. Help your customers get ready for the beach with CBD products.
Nothing says summer like the beach, and hemp and CBD products are a perfect fit for this carefree time of the year.
Whether it’s on your website or in your physical store, dedicate some space and creativity toward showcasing discreet consumption items like drinks and edibles as well as tropical-themed strains to keep the relaxed vibe going.
Hemp is the origin of many of the most popular CBD merchandise on the market today. As such, it certainly deserves an entire month of celebration.
Use these strategies to tell the world about your business and the many hemp-derived products you sell, and your store has the potential to fly high throughout the entire year.
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