7 exciting ways to use Instagram that will help you grow your business in 2023.

Instagram: It’s more than a passing fad, and it’s not just used by teenagers. In fact, this social media behemoth is employed by millions of people, often several times a day to view and share information, watch videos, and get inspired in a myriad of ways. Isn’t it time you harnessed its power to drive your own effective marketing campaigns?

1. Figure out your “why.”

One of the most effective of the many digital marketing tips you will ever receive is this: Before all else, understand your purpose for engaging in a particular strategy. In this case, you need to know exactly why you’re on Instagram in the first place so that you can make it happen. Some common goals should include the following.

• Spreading the word about your brand.
• Forming and cultivating a community centered around that brand.
• Providing information about your shop’s values and goals.
• Selling products or services.

Once you know what you want out of this social media platform, keep your list of “whys” close at hand. Use it as a benchmark to periodically evaluate how well you are moving toward your intended purposes.

2. Make the most of your Instagram profile.

You don’t have much space to introduce your business; in fact, all you have is 150 characters, a few action buttons, and a single link. This is your social media homepage, and it needs to pack the same punch as you give to your website.

To maximize its effect, do the following.

• Be sure you have an Instagram business profile. This gives you access to additional features, allowing you to sell items on Instagram and track your page’s performance.
• Spend time creating a powerful bio that describes what your business does, specifies your industry, gives contact details and a link to your website, and shows your company’s brand identity and personality.
• Customize your action buttons for things like “view store,” “contact us,” and “book now.”
• Optimize your profile picture. Most businesses feature their logo and logomark or mascot, or a combination of these. The key is to come up with something that makes your brand recognizable so you stand out from your competitors. 
• It might not be spacious, but your Instagram profile can be a highly effective way to introduce your business and to keep customers engaged and coming back for new content that ultimately drives sales.

3. Post regularly.

If you have used Instagram yourself, you know that the algorithm is delivering content to you that is in line with your demonstrated choices and interests. Additionally, what you are shown changes frequently, reflecting sites that have been updated. To ensure that your page keeps coming up on your customers’ feeds, it is essential that you post new content regularly.

One trick is to look at your engagement rates to see when customers tend to click on your posts. Then it’s just a matter of scheduling them to be rolled out when their effect will be maximized.

4. Take advantage of hashtags.

These are the words that follow a pound sign in people’s search strings on Twitter, Instagram, and other social media sites. When your posts have several hashtags, they are more likely to be found in user searches.

5. Stay in touch with the community you have built.

Selling products is only one gift that Instagram can offer your business. It’s also a great way to start and engage in dialogue with both potential and existing customers. By doing so, you can give information about products, answer customer questions, and create polls, fun demos and other content.

6. Provide a mix of content types.

These days, Instagram gives its creators numerous ways to communicate with fans, such as the following.

• Stories.
• Videos.
• IGTV.
• Reels.

Consumers are sent content that matches what they tend to click on the most. Therefore, the more varied you can be, the better your chances of increasing your engagement numbers. Augment your posts with snappy, descriptive captions for an additional boost to your brand.

7. Harness the power of Instagram analytics.

The Instagram Insights tool that is built into the platform allows you to gauge how well your content is performing. You can use it to track metrics like the number of likes, shares, and saves. However, it can only be accessed on mobile platforms and can be tricky to navigate. Third-party analytics instruments can give you more accessible and detailed information that you can use to improve your strategies.

Instagram is a tool that continues to grow by leaps and bounds. Once you start using its many capabilities to promote your business and cement your brand and community, you will be amazed at how well it can perform for you. Start using this fun and massively popular social media giant to transform and modernize your business today!