From sales, inventory and shopper habits, how a POS can help your business hum

Consisting of tablets, card readers, processing software, and peripherals such as barcode scanners and receipt printers, a point of sale system (POS) should be one of the staunchest allies in your day-to-day operations. 

It contains a host of features that give you everything you need to boost your sales, make your inventory structure intelligent and efficient, and create an unparalleled personalized shopping experience for your customers.

Amplify sales with your POS.

Without customers interested and engaged with your brand, you cannot expect higher purchase levels. Fortunately, your POS comes equipped with a built-in database function that allows you to gather and make use of valuable details about your valued shoppers. 

After receiving their permission, ask them to submit just a few relevant details, and you will have everything you need to launch a fun and attractive loyalty program.

The concept is simple but elegant: Use your POS to keep track of customer purchases, and reward shoppers once they obtain a predetermined benchmark with discounts or free products. 

Since it’s always easier to convince an established client to return than to recruit a new one, your loyalty program provides the perfect vehicle to keep your regulars happy and interested in your store, helping to ensure that they will be long-term ambassadors for your brand. 

In many cases, these satisfied clients will also sing your shop’s praises to their own contacts, helping to bring in the next generation of happy patrons.

Your POS also can be configured to use the sales details it stores to generate reports. No longer do you need to pore over paper spreadsheets to squeeze out insights about employee productivity or struggle to learn what your best and worst-selling products might be. 

Just bring up your reports screen, enter your parameters, and be greeted with clear insights in real-time. Use what you have learned to inform investors, create smart marketing campaigns, and gauge where you want to focus your stock ordering in the months to come.

Optimize inventory with your POS.

By using your POS’s barcode scanner to input information on each piece of merchandise when it enters your warehouse, you can track its progress throughout its time with you until it leaves in the hands or electronic shopping cart of your customer. 

This is accomplished thanks to your system’s inventory management tool. What’s more, your POS can streamline and simplify the product ordering process.

The last thing you want is to receive a customer’s request for an item only to find that you no longer have it in stock. Meanwhile, your shelves may be overflowing with merchandise that no one is buying. 

Your POS can solve these two frustrating problems by tracking stock quantities, alerting you when counts get low and letting you know via the report feature if an item is failing to move. You can then take proactive steps to optimize your inventory, elevating customer satisfaction while simultaneously increasing your efficiency and revenue.

Personalize customer experience with your POS.

Your retail POS doesn’t stop at tracking products and making the information available instantly with reports. It can also use its powerful database and reporting features to take a snapshot of client buying behaviors. 

With just a few clicks, you can divide shoppers into segments to learn what smaller groups are buying and to detect changing trends. Alternatively, examine an individual’s buying history to learn what delights and interests them.

Then use these details to make each shopper’s buying experience unique, reflecting their individual preferences, past purchases, and expressed needs. Alternatively, search your POS’s database to learn when one of their life milestones such as a birthday will be occurring so that you can send a small gift or a targeted offer just for them. 

When you take the time to make these extra efforts, people will be touched and impressed and will feel a new affinity with your brand as their personal relationship with your company deepens.

On the surface, your POS is simply a collection of hardware and software. Although it might not look like much, it is jam-packed with features and capabilities that you can leverage every day to make your sales skyrocket, optimize your inventory and stocking tactics, and take customer experience to the next level. 

Use all of the powers of your POS, and you will be rewarded with higher profits and satisfied customers now and for years to come.