Have a mobile business? Here are 3 ways to tailor your point of sale solution for maximum efficiency.

Wireless technology has given business owners like you a level of freedom you have probably never experienced before. These days, you can link mobile card readers to your point of sale solution, making it possible to complete customer transactions from anywhere. If you truly want to make the most of this flexibility and potential for expanded profits, however, you should consider customizing your point of sale system and making it your own.

1. Streamline your sales process.

Out of the box, your point of sale solution has the bare bones to optimize how and when you purchase inventory and update your stock. With the help of the barcode scanner accessory, you can keep tabs on every piece of merchandise from the time it enters your warehouse until it is delivered into your customer’s hands or electronic shopping cart.

When you make your POS system your own, you can configure your system to watch the levels of every item so that you never run critically low. The point of sale solution can then send you alerts that will prompt you to re-order those hot sellers in plenty of time to ensure that no customer goes home disappointed or clicks away to one of your competing websites. You can also learn what is not selling, allowing you to make decisions about how you might change your advertising or layout to bring this merchandise more into focus.

2. Harness the power of reporting in real time.

Especially when you run a mobile business, there are many times when you are away from your main headquarters. Fortunately, your POS solution connects to mobile payment processing, allowing you to accept funds from customers from their home, at a trade show, or even on the sales floor of your own shop.

Because the mobile software integrates instantly with your POS database and analytics functions, you don’t need to go back to the office to get the detailed reports you need right now. Just log into your dashboard from your phone or tablet, tell your customized system exactly what information you want, and wait a few seconds. Before you know it, your POS will deliver accurate and specific details that you can leverage. Just think how great it will be to instantaneously learn what is flying off your shelves today, what your most loyal customers are buying right now, and which staff members are crushing it on the sales floor. With this gold mine of information at your disposal, you can make important decisions from anywhere.

3. Garner insights into your best customers for maximum success.

Whether you are a retailer, a contractor, a mobile groomer, or a food truck entrepreneur, one fact remains the same: Your customers are the lifeblood of your business. The more you know about them, their shopping behaviors, preferences, and needs, the better equipped you will be to rise above your competitors by furnishing shoppers with what they want.

Especially after you have customized your POS to reflect your niche business and customer types, you will be in a perfect position to gather these vital details. It starts when you incentivize patrons to provide you with their contact data and any other information that is relevant to your marketing plans. Offering discounts and other incentives is a great way to encourage buyers to become a part of your brand family.

With your customer particulars safely stored, you can ask your POS to aggregate and segment these details in any way you choose. Before you know it, you will have insights that will allow you to draw up and implement your most intelligent and personalized marketing plan yet.

Furthermore, you shouldn’t wait another minute to launch a buyer loyalty program if you haven’t already done so. Because you can easily divide customers into segments according to their preferences and demographics, your frequent buyer initiative can draw niche groups even closer to your brand, further incentivizing them to make purchases that are in line with past shopping behaviors.

Now that your mobile business is up and running and you are no longer tied to one location, it’s time to make the most of this portability. Your POS solution has all the tools you will need to maximize sales from anywhere, generate reports on the fly, and create a highly personalized shopping experience that will keep customers coming back.