Here’s one simple tool that will supercharge your retail email campaigns and boost sales.

Wouldn’t it be nice to have a customer relations expert and sales guru at your side every day as you strive to make your business succeed? And wouldn’t it be great to find a way to craft targeted emails that appeal to each buyer’s individual shopping history and preferences without the need for hours of manual labor on your part? With one simple set of artificial intelligence (AI) tools, you can accomplish these goals and more — and without breaking the bank.

What is AI email marketing?

Run by the power of machine learning, AI email marketing helps businesses to connect with customers via targeted electronic messages tailored to their specific needs and buying histories. They do this through the use of data such as historic performance information and individual customer behaviors. In addition, they automate many of the repetitive tasks that had once gobbled up hours of your time every day. Finally, AI can even use what it has “learned” from its comprehensive perusal of the internet to generate the email content that goes out to each customer.

Specifically, here are just some of the tasks that AI email tools can perform right now.

• Analysis of past performance. Use this examination of history to optimize your email strategies. With it, you will be able to see what previous subject lines were most effective and which times of day resulted in the most conversions.
• Take stock of the effectiveness of your past and current marketing campaigns with AI analytics.
• Respond with targeted emails as soon as customers take a specific action.
• Write customized copy that inspires.
• Scan emails from your customers, recommending tasks based on content. Use this information to spearhead your next marketing campaign.
• Generate follow-up emails or thank-you notes, saving you time and ensuring that no one goes unrecognized.

In addition, many businesses are including a URL shortener in their AI package. This software creates URLs that redirect customers to a longer one while simultaneously gathering information about a visitor to your website such as click data (who came to your website and where did they come from), referral data (which social media or websites are sending people to your page), the user’s location, and device data.

Once you know a little more about your customers — with their permission, of course — it’s time to put AI email marketing through its paces.

How AI can revolutionize your electronic marketing strategies.

Payment processing for retail stores gives you a way to securely conduct purchases and make forecasts that can help with inventory and employee management. But when you augment it with AI email marketing, this is when the game really starts to change in your favor. Here are just some of the ways you can enhance your electronic communications with AI.

• Easily export your customer mailing list to popular third-party marketing tools. This allows for a more far-reaching and effective advertising scheme for your business. If Payanywhere is your payment services provider, all you need to do to make this happen is to click on the Export icon at the top of the page. Then select “CSV file” to take a list of your customers to any outside application you wish to use.
• Predict customer behaviors. Using analytics algorithms, AI can scan the data about your website’s subscribers to make an educated guess about how likely they will be to open an email, make a purchase, return a product, or click on a link.
• Automate the sending of messages. AI can be programmed to disseminate electronic messages to specific customers if a pre-established trigger occurs. Triggers may include an upcoming event or a buyer’s behavior.
• Optimize subject lines via personalization based on past data. Doing so increases the likelihood of a sale.
• Spam filtering. This helps you to create emails that are less likely to be considered as spam, maximizing the chances that customers will actually see and open them.
• Chatbot support. This can streamline simple tasks such as rescheduling and answering simple questions. It can also be programmed to send more complex tasks to human staff members.

When you bring AI email marketing into your business, you can take your smart terminal and POS system to the next level. By leveraging machine learning, data collection, and automation, AI can help you to create a seamless, highly personalized shopping experience for each of your valued customers.