How a point of sale system can help you build a rich and dynamic relation with your customer base

Delighting your customers is a lot like forming and nurturing any emotional relationship. 

Get to know their unique traits, treat them like the special treasure they are, be loyal and reliable — and always find ways to pique their interest. Achieve these goals, and you will succeed both in friendship and in business. 

The good news is that the customer management tools in your retail point of sale system give you a heaping helping of the elements you will need to keep buyers happy while even inspiring them to socially spread the good word about your store.

A word about your POS.

Most likely, you are very familiar with the hardware-software combination that enables you to securely accept the credit and debit card, in-person, and digital payments made by your customers. Just in case you aren’t aware of your system’s other talents, here’s a quick primer.

Your POS has built-in database capabilities that are at the heart of its functions. With them, you can keep track of your inventory, monitor your employees’ productivity, improve efficiency, generate laser-focused reports, and make intelligent projections to boost future sales.

If this was all your system did, it would still be impressive. However, it also gives you numerous ways to enrich your ongoing rapport with your most loyal buyers. 

In this ultimate POS guide, you’ll learn how.

Learn your customers’ unique traits.

The magic begins when you inspire shoppers to share details about themselves with you. This is not as difficult as it sounds; people have become accustomed to furnishing brands they love with their contact specifics as well as other important data like life milestones, interests, and hobbies. 

This gold mine of personal data can be stored securely in your POS, ready to be used to boost client identification with your brand.

Launch a customer loyalty program.

Who doesn’t want free or discounted items? Your customers are no exception. Your goal is to give your valued shoppers every reason to continue making purchases from you. 

Enrolling them in a loyalty program that rewards them for frequent purchases or showering them with members-only discounts is a very effective engagement strategy that can convert sporadic visitors into regulars — and with very little effort on your part.

A topnotch loyalty program is more than just a paper or virtual punch card that tracks purchases. It also involves regular dialogue with members that keeps them interested and engaged, tantalizes them with new incentives and prompts them to share their good feelings about your brand. 

You should never overlook the potential of these people to be your best brand ambassadors. Consequently, be sure to communicate with them regularly to get their feedback, and put at least some of what they say into action.

Provide them with reliable service they can count on.

It is vital that you create a brand that consistently offers the highest level of products and customer service. Although a good part of doing so involves you and your well-trained staff, your POS system plays its own crucial role as well.

The key lies in its ability to take payments and secure detailed information about purchases and shopping behaviors. This data allows you to adeptly handle all questions or concerns that may arise at any part of the shopping journey. 

It also gives you everything you need to target personalized emails and follow-ups to every buyer. With maximum use of your system’s detailed data, no customer will ever feel like a number again — regardless of how large your operations may become.

Keep customers intrigued.

While the importance of stability and reliability cannot be overstated, you also need to find ways to fascinate clients and keep them interested. This can come in the form of new products, fun sales promotions, or in-store events. 

With your POS at your side, it’s a breeze to gauge interest and communicate details to just the right groups of clients. Raise the bar with a dynamic social media content that resonates with your audience, and you can transform your store into the most innovative business on the block.

It is impossible for a retailer to flourish without the active support of its customers. They not only communicate their support with dollars and cents, but they also do so by referring friends and family and posting videos and testimonials for the whole world to see. 

Thanks to your modern POS solution, enticing, contacting, delighting, and continuing to engage these vital human resources can be done with minimal effort and maximum results.