How instituting Tap to Pay on iPhone can prepare your toy store for holiday sales

The gift-giving season is upon us. With the holidays right around the corner, it’s time to stack the deck in your toy store’s favor. 

In addition to ordering the trending products your customers want and fully staffing your shop in advance of the sales rush, there is another important step you should take: Integrate Tap to Pay on iPhone or other modern POS devices into your operations.

What is Tap to Pay on iPhone ?

The name says it all. Tap to pay technology uses near-field communication innovations to enable funds to be transferred from your customer’s credit or debit card, digital PayPal, Apple Pay or Google Pay wallet – directly to your iPhone. 

This happens with the assistance of toy store payment solutions, to ensure that the process is seamless and secure.

The focus on convenience and sanitation that came to the fore at the start of the pandemic in 2020, led to an exponential increase in the use and popularity of contactless solutions. 

Although the worst of the coronavirus seems to be behind us, customers and merchants alike remain fans of touchless payments, which show no signs of declining in use anytime soon. This is no doubt due to the many advantages they offer.

Ease and flexibility.

You don’t need to invest in additional card reader hardware when you can accept payments on your own device, something you already have and know how to use. All you require is your phone and an app from your payment services provider, and you’re ready to begin accepting payments.

Thanks to the portability of your iPhone, you can take your store on the road. Maybe, for example, you want to sell your wares at a farmer’s market or fair. 

With your new Tap to Pay on iPhone payments enabled, you can enable buyers to pay however and wherever they may be, while using their payment method of choice. All the while, both of you can rest assured that security remains a high priority.

Focus on security.

Although it may also act as a device that makes and accepts calls, your phone is actually a fully functioning, powerful computer. 

Thanks to wireless technology, it seamlessly connects with your payment processor and your entire point of sale system, giving you complete access to inventory and employee management, customer relationships, data analytics, and reporting capabilities.

What’s more, it piggybacks off of the full range of security functions already built into your systems. Tokenization, encryption, and a host of other anti-fraud measures help to ensure that transaction details are masked from hackers at every stage of the contactless payment process. 

As a result, although touchless payments may seem to proceed like magic, they are protected by a full armada of safety features that markedly reduce the chance that you or your toy store customer will be the next victim of identity theft or other types of fraud.

Enhanced checkout experience.

No one enjoys waiting in a checkout line, and never is that truer than during the holiday rush. Contactless payments help the queue move much more quickly. 

You can even empower your staff to take purchases directly from the sales floor, resulting in virtually no wait to walk out the door with a bagful of items.

That’s because contactless payments are accomplished in just two simple steps. The customer merely holds their contactless card or iPhone horizontally at the top of the iPhone taking the payment. 

The payment is completed when the “done” check mark shows up, usually in only a second or two. Convenience is maximized while security is not sacrificed in the least.

Additional sales opportunities.

You have spent tons of time creating a fun, engaging, and warm physical store where customers can find the toys and games for which their kids are clamoring. Most likely, you also have an equally attractive website that is easy for your customers to navigate as they search for their favorite items. 

Now you can add additional sales benefits with Tap to Pay on iPhone.

That’s because this technology enables you to transport your store right to customers. Some creative toy store entrepreneurs even take their product catalog right to the homes of prospective customers to maximize convenience. 

Whatever options you choose, you can provide security and the personal touch, a combination that can help propel your toy store’s profits into the stratosphere this holiday season and beyond.

With online mega-marketers like Amazon offering free shipping and low prices, small toy shops like yours need to be extra creative to lure customers away from those impersonal large vendors. 

Fortunately, contactless payments integrated into your point of sale system allow you to lavish your own unique brand of personalization and customer care on your patrons, providing you with an edge on which you can capitalize. 

If you have not already configured your systems to accept Tap to Pay on iPhone, talk to your merchant services provider right away. The profits this decision can bring to your shop can make all the difference.