How to grow sales on National Mom and Pop Business Owners Day.

As an entrepreneur, you may have benefited from Small Business Saturday, which falls on the day after Black Friday in late November. But did you know about National Mom and Pop Business Owners Day on March 29? Use some of the suggestions below to raise your micro-company’s sales just before spring arrives in full force.

1. Create an email campaign.

Spreading the word about this occasion via email is one of the most important digital marketing tips you can follow. Using this tried-and-true vehicle gives you the perfect forum to emphasize the ways small businesses in general benefit communities. You can then move on to your company’s specific mission and what it does to support causes in your area, thank customers for supporting you and encourage them to come in on March 29 to see your latest offerings while gathering with friends and family.

2. Ramp up your social media campaign.

Next, use the pages you have hopefully already been regularly updating on sites like Instagram, YouTube, and TikTok to spread the word about March 29 and your special plans and promotions. Hashtags are a great way to bring existing customers back and to attract people who are searching for keywords such as “National Mom and Pop Business Owners Day.” Since images are extra important on social media, don’t forget to create some engaging, eye-popping videos to pique interest in the date.

3. Collaborate with other businesses.

National Mom and Pop Business Owners Day was created to bring people together to support small companies. There is no better way to do this than to team up with other local stores.

One way is to include news about other retailers’ sales promotions and offers in your emails and social media posts in exchange for them doing the same for you. If you plan to host a special in-shop event on the 29th and you are working closely with other small businesses in your neighborhood, consider printing up coupons that inspire customers to walk from one venue to the next to make additional purchases.

4. Examine your infrastructure.

As boring as it may sound, you need to prepare for the influx of new and existing customers that your initiatives have hopefully stimulated. The company that provides your merchant account for small stores can help you to review your systems, including your smart POS system, to ensure that they are meeting your needs and are up-to-date.

Doing so will streamline your existing processes and ensure that your customers are able to make payments as efficiently and securely as possible. In addition, today’s systems are jam-packed with features that can enhance virtually all of your other behind-the-scenes business functions, including inventory and employee management, customer relations, finances, and report generation.

You don’t have to be an actual mom and pop or husband and wife to benefit from National Mom and Pop Business Owners Day. You just need to be running a small store with roots in your community. If that’s you, why not leverage this late-winter date to benefit your customers and community while simultaneously increasing your sales?