How to grow the client list of your contractor business

No matter where your contracting business is in its life cycle, growing your list of clients can be a challenge. 

New companies without an established reputation can struggle, and even long-standing contractors can find it difficult to keep repeat clients coming back. Therefore, everyone in this industry can benefit from padding their list of clients.

Harness the power of referrals.

Start by capitalizing on the hard work you have already done. In the construction and contracting industry, word of mouth is one of the most effective ways to obtain new customers. 

To that end, ask people who were impressed with the high quality and efficiency of your work to spread the word about you to their family, friends, and social media contacts.

Revisit old leads.

Using the point of sale system furnished by your payment processing for contractors provider, it only takes a few clicks to come up with a list of people you performed services for in the past. 

Getting reacquainted with these clients can bring about more than just added referrals. They just might recall work that needs to be done when you get in touch and end up sending more payments your way via your mobile card readers. 

What’s more, you can bring them up to speed about any new skills or services you have begun to offer recently.

Mount a marketing campaign.

Organic referrals are extremely valuable, but it also makes sense to spread the word about your company in other ways. Consider strategies such as pay per click ads, a website that features search engine optimization (SEO) to attract new business from online inquiries, and good old-fashioned email marketing to current customers that incentivizes referrals to potential prospects.

Launch your social media footprint.

Nowadays, customers use sites like YouTube, Instagram, and TikTok for more than just interacting with friends. They also employ these pages to shop for products, engage with brands, and learn about services, including contracting. 

Therefore, you can’t afford to miss out on the opportunities that creating engaging text and video content can bring to your company.

To make the most out of social media, encourage satisfied customers to post their experiences. By the same token, respond promptly and publicly to any complaints or other negative feedback. 

This shows the world that you care about client input and are committed to going the extra mile to resolve any concerns that may arise. Taking the time to create and frequently update your pages is sure to keep existing clients engaged while attracting new ones at the same time.

Build a website.

Although your services are in-person and hands-on, many of your new customers will come to you after an online search. That’s why it is vital to have a clear, well-designed website that functions as a lead generator and virtual face for your company. 

Be sure that the site encourages action: getting a quote, making an appointment, etc. and don’t be shy about offering a coupon or free add-on as an incentive. After all, your competition is hungry, too.

When you own a contracting company, rewards come when you can balance the need to provide excellent services with the equally important necessity of marketing your services. 

When you encourage and maintain a dynamic following of happy customers, they will do some of the work for you. Be intentional about both vital aspects of your company, and you can nail down long-term success.