Is your business prepared for $20B in Father's Day Sales?

June represents more than just the season for graduations and weddings. On the third Sunday of the month that ushers in the summer season, your business has a chance to help your valued customers celebrate everything having to do with Dad. Implement the following tips to cash in on the potential for a lucrative Father’s Day.

Go beyond the tie.

The fact is that dads are notoriously difficult to buy for. As a result, customers end up purchasing the same tired gifts year after year. As a business owner, you have the perfect opportunity to inspire customers by furnishing them with a fun gift guide.

Take a look at your full array of products, and divide them into categories based on the approximate demographic they might appeal to, price, popularity with past shoppers, etc. Then take some time to create a searchable guide to which your customers can refer to for ideas. If you’re feeling extra creative, come up with a fun quiz that will spark interest on your website and direct buyers to specifically curated items. In the end, customers will thank you for doing the work for them.

Offer product packs.

Now that you have spent some time thinking about your inventory, why not go an extra step and consolidate groups of products into sets? This is a great way to please customers who want to get more than one thing for Dad, particularly if buying an assortment of several related items can be done at a lower price.

Create urgency with flash sales.

No one wants to miss out on a good deal. Encourage your customers to act immediately — within the next two hours, for instance — to ensure that they don’t miss out on your best Father’s Day offerings. Tools such as Google trends can tell you when the best time is to launch your flash sale.

Grease the wheels of your flash sale with social media buzz. To that end, use all of your social pages — Instagram, TikTok, YouTube, etc. — to feature information about your Father’s Day bargains and special customer incentives.

Get your website ready for the big day.

As soon as guests click on your home page, they should receive a compelling reminder that Dad’s Day is on the third Sunday in June and that this store is the place to come to for the perfect gift for the father figure in their life. To that end, feature eye-catching graphics such as a countdown timer, and include a site-wide popup that announces a discount code to be used for all Father’s Day orders. Supplement this strategy by including the discount code in email blasts and on social media, and you can expect people to flock to your page to learn more.

Generate excitement and sales with a fun contest.

Everyone loves to be a big winner, so give potential customers a chance to shine with a unique Father’s Day contest. Launch a poll or ask people to submit their favorite photos of Dad; the sky's the limit. Your goal is to make coming to your site engaging and advantageous to your guests. Once they are there, they will investigate the products you are highlighting and are far more likely to make a purchase before clicking away.

Offer perks for Father’s Day website purchases.

Although you accept credit card payments of various types in your ecommerce store, the real challenge lies in converting what is in a customer’s shopping cart into an actual sale. In other words, credit card processing for retail stores is not enough in itself to convert a sale. However, offering incentives is often just what it takes to seal the deal.

Buyers like to get things for free, especially when it comes to shipping. Even if you can’t furnish this perk all the time, giving it on Father’s Day can be exactly what a customer needs to click that “buy now” button. Another idea is to offer free gift wrapping, an added touch that can make a gift extra special.

Make your store Father’s Day central.

If you have a physical shop, don’t waste this chance to make modifications in celebration of Father’s Day. Create eye-catching displays that promote your highest-profile products, and be sure to prominently advertise any contests or seasonal sales you are having. To create the best omni-channel experience, be sure that your website and physical store’s branding are consistent and integrated in line with the spirit of the season.

Dads deserve a day that is as customized and special as moms receive during the month of May. With some forethought and attention to your website and brick-and-mortar store, you can take full advantage of the potential for increased sales and customer engagement that this special day brings.