Mom and Pop Business Owners Day is March 29 – here are 3 ways to celebrate.

Your small business provides a level of product quality and customer service that no big box store can possibly replicate. At last, all of your hard work is being recognized via National Mom and Pop Business Owners Day, on March 29. The following strategies will serve to benefit both you and the customers you work so hard to serve.

1. Let your customers in on the fun.

Hopefully, you already harness the tools built into your point of sale system to securely take payments, manage inventory, and create sales reports and forecasts. But did you know that it also will enable you to create a customer database? Once you input the relevant contact information, you can send out specialized messages to some or all of your patrons that let them know about the March 29 events you are planning. It’s a great way to help your most loyal customers to feel like special members of your family.

2. Launch a new promotion or product around this special day.

Your valued buyers like nothing more than to be early adopters in any new initiative that you are planning. Armed with analytics details from your POS, come up with a new piece of merchandise or accessory that pairs with a popular product, and make March 29 its launch date. Social media is a great vehicle to help you spread the word about your upcoming plans.

3. Partner with others.

Although competition is more cutthroat than ever these days and it may feel like you have to fight all of your battles alone, you still have many ways to collaborate with other small stores and websites, particularly those offering products and services that are compatible with but different from what you are featuring. To that end, contact your peers to arrange to have your links on each other’s websites. If you have physical storefronts, ask if you can post flyers or sample products in their store, and offer to reciprocate.