The pies the limit! How a POS can help your bakery score big on Turkey Day

People have countless options when it comes to obtaining the breads, pies, and pastries that will perfectly complement their other food offerings this Thanksgiving. 

As the owner of a bakery, your challenge is to find ways to propel your business to the forefront of their minds. The good news is that you don’t have to do it alone; your POS can be your partner in making it happen.

Intelligent inventory management.

Your point of sale solution (POS) comes with a built-in database that is perfectly suited to storing all manner of business details. Think of customer data and shopping histories, as well as specifics about each and every piece of inventory that your bakery needs in order to produce the products you sell.

As soon as a shipment arrives, enter it into your system with the help of your barcode scanner peripheral. Every detail can then be tracked and counted. Whenever you need to know your current inventory amounts, creating a report in real time can happen with just a few clicks. 

You can even configure the POS to notify you when quantities begin to run low, to ensure that you always have the ingredients and specialty products you and your customers need. This will help to guarantee your Thanksgiving sales go off without a hitch.

Targeted customer relationships software.

Your POS also contains software that will allow you to reward regular customers via a loyalty program. A few weeks before Thanksgiving arrives is the time to optimize these premium client resources. 

Entice people to make holiday-related purchases by giving them their own unique discounts, and make the pot even sweeter if they refer someone who decides to sign up for your loyalty benefits as well.

Your system can also store details such as email addresses and personal milestones that you can leverage at Thanksgiving and throughout the year. Keep in regular touch with emails or text messages that remind clients about your brand, encourage them to make purchases, and reward them for directing additional new business your way. 

Taking these steps will help to cement the relationships with your existing top-tier customers. while paving the road for new business.

Maximizing your success during the Thanksgiving sales rush.

Secure payment devices for bakeries are designed to facilitate smooth sales so that your lines at the checkout counter move quickly. 

Many businesses like yours are now also transitioning toward mobile solutions that allow purchases to be completed via tablets or smartphones, potentially from anywhere in the bakery. 

Best of all, security remains a top priority, with all customer payment data strongly encrypted and tokenized so that it can be masked against hackers.

The icing on the cake for your bakery’s success during the Thanksgiving rush is the continued customer attention that your POS system will enable. 

Text or email messages thanking clients for their business, and be sure to include a time-sensitive discount coupon that has a high probability of bringing customers back to your shop for their Christmas or Hanukkah goodies.

In the end, it’s all about devoting time and attention to preparing for those few days before Turkey Day. As long as you lay the groundwork, your bakery’s fortunes are likely to rise as high as your most delicious loaf of bread.