Three ways a point of sale system can sweeten your Valentine's Day deals.

For many physical and online stores, Valentine’s Day-related sales can be some of the most robust of the year. Now that the December holidays are behind you, it’s time to take advantage of the potential profits and enhanced customer relationships that this day of love has to offer. Believe it or not, one of your most helpful allies in achieving this goal can be your humble point of sale (POS) system.

How your POS system can help.

Your POS system is much more than a way to process credit and debit card payments. Packed into its software are a host of additional features and capabilities that can assist you in running your business year-round. These include inventory and employee management, report generation, and customer relationships features. But how can these bells and whistles increase cash flow and profits during one of the most vibrant selling periods of the year?

Here are just some of the ways you can leverage the capabilities lurking within your POS solution to maximize V-Day profits this year.

Give the people what they want.

The reports feature of your POS solution should allow you to pull up sales data from previous years to learn what products were hits and which ones flopped. Furthermore, it can give you concrete numbers that allow you to order intelligently. When buyers go to your website or walk into your brick-and-mortar retail location, they will appreciate your well-stocked shelves that feature the items they actually want to purchase.

Be ready to serve your customers.

The employee management capabilities in your POS solution should also enable you to create and modify staff work schedules easily from anywhere and to communicate shift and overtime information instantaneously by email. Analytics and historical data from your POS system can help you make educated guesses about what the busiest sales days and times will be, and create your work schedules accordingly. That way, when that big rush of customers comes, you’ll be able to greet them with excitement and great service because you will have prepared in advance with the products and personnel you need.

Leverage your loyalty program to encourage sales.

Everyone wants to feel special, and your loyalty program lets you reward your best customers for their regular business. Use the contact information stored in your POS system to pique their interest in your special Valentine’s Day offerings with targeted emails and social media posts. Sweeten the pot even further with singular deals and members-only incentives. Do so, and there is an excellent chance that your efforts will pay off in the form of elevated sales.

Valentine’s Day is a bright spot during the dreariness of mid-winter. Let it also light up your bottom line with elevated profits and happy customers. Put your POS system to work this February, and we’re sure you will feel the love in the form of an expanded bottom line and satisfied customers.