Transform your customer experience and bolster your bottom line with a mobile card reader.

It has never been easy to succeed in Retail, but today’s economic and health and safety conditions have exponentially ratcheted up the challenge level. As an entrepreneur, you need to pull out all the stops to streamline your operations while simultaneously providing buyers with the speed, personalization, and safety they are increasingly demanding. Integrating a mobile card reader into your operations can help you to achieve these goals easily and affordably.

What are mobile card readers?

As the name implies, mobile card readers are wireless. That means they’re not connected to a standard point of sale terminal. Instead, they use a smartphone or tablet outfitted with a payment processing app to accept payments. Although this hardware-software combination appears humble, it can pack a wallop when it comes to your customer satisfaction and your business’s bottom line.

Integrates with your POS system for enriched customer relationships.

Personalizing your buyers’ shopping experience is one of today’s highest priorities. Because today’s mobile card readers seamlessly integrate point of sale (POS) systems, you will always be able to benefit from database and customer relationship functions. Incentivizing purchases with a loyalty program, sending targeted emails and promotions, and even using customers’ current locations to lure them into your brick-and-mortar store are all made possible through this collaboration.

Easy and affordable.

Incorporating mobile reader technology into your operations isn’t difficult. After you acquire a mobile card reader and account from your payment services provider, all you need to do is install the app, connect the smartphone or tablet, and begin accepting payments. What’s more, fees are generally lower than those associated with traditional card readers.

Safe and hygienic.

With a contactless card reader, customers never need to touch you, your associates, or your payments hardware. That’s because the near-field communication (NFC) technology in their smartphones and wearable devices communicates with compatible NFC technology in your reader. As long as the two devices are within a few inches of each other, payments can be made securely within a matter of mere seconds.

Portability can enhance your reach.

When you are no longer tethered to your credit card terminal, you can literally take your business anywhere! Accept payments curbside at your business, across town at a farmers market, hundreds of miles away at a trade show, or right at your customer’s door. At the same time, never lose out on the connectivity with the other components of your POS system including the payments software and portal access that can keep giving you valuable analytics, sales forecasts, and financial data whenever you want it.

Augmenting your company with a mobile card reader boosts your credibility and makes for happy customers. They can pay for products more efficiently and in more places than ever before without sacrificing security. At the same time, you can continue to benefit from the numerous capabilities of your integrated POS solution. Because everyone's a winner with mobile readers, why not talk to your merchant service provider today to take your business where you want it to go.