Visualize your business's success with easy-to-use, comprehensive sales reporting.

Your point of sale (POS) terminal should do a lot more than simply facilitate the secure processing of credit and debit card payments. Because it is connected to your POS system, it is a vital link in a chain. When you use your POS solution’s capabilities to the fullest by harnessing sales reporting, you can completely transform the way you do business.

What can modern POS systems do?

Packed within your POS solution should be several capabilities that make virtually every aspect of doing business easier and more efficient. Its main features likely include the following.

• Customer relationships management. The system allows you to create and maintain a database of buyer information, including contact details, demographic data, and even hobbies and interests. Use these nuggets when you are mounting a marketing campaign, rewarding loyalty, or sending out targeted emails.
• Employee management. Keeping track of your staff, including hiring, productivity, and scheduling should be a breeze with the help of your modern POS system. The system should allow you to maintain and update shifts and vacation times in real time from anywhere. Also, you should be able to access details about each person’s productivity that enable you to provide incentives, feedback, and training where warranted.
• Inventory management. When you have a clear idea of your stock quantities at all times, you are in the perfect position to order proactively and accurately. Minimize shortages and overages with the help of your POS system, payments software, and barcode scanner accessory so that you make the most of every penny you spend. All while giving your customers the products they want without a wait.
• Integration. Your POS solution likely syncs seamlessly with other systems and software that you already have on board. For example, most modern payments hardware interfaces well with Quickbooks and other accounting programs to make payroll and tax preparation precise and streamlined.
• Comprehensive sales reporting. Each time a purchase is made using your point of sale terminal, it is recorded and stored in the system. That data can then be combined with other sales statistics whenever you want to obtain a clear picture of how well your business is doing.

The advantages of POS sales reporting for your store.

Just what can you learn about the health and welfare of your retail business through the use of your POS system’s reporting feature?

• Employee data can show you who your star sellers are and provide insights about how to create schedules for optimal profits.
• Inventory reports can show you what to order and what to scale back on and can even automate the entire process.
• Sales performance should be viewable across locations or channels. As a result, you can make more intelligent staffing and purchasing decisions.
• Use your POS’s customer relationships management tools to learn who your buyers are, what they like to purchase, and how often. Then, craft a strong, targeted marketing campaign to encourage new purchases. 
• Learn who your regular customers are and how many you tend to lose each month or year. Then act on this data to retain existing shoppers while simultaneously attracting new ones.

Success in business only happens when all components of your operations work seamlessly in concert. With their robust inventory, employee, customer management, online payment provider, and reporting features, today’s modern or “smart” POS systems can be critically important assistants in making this happen.